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Insights on website optimization, SEO, and web security

Small Business Website Fails: 7 Costly Mistakes We See Daily

Small Business Website Fails: 7 Costly Mistakes We See Daily

Your website is your digital storefront, but what if it’s secretly driving customers away? Every day, we analyze hundreds of small business websites and discover the same critical issues lurking beneath polished surfaces. These aren’t obvious problems, they’re hidden failures that silently damage your business, one visitor at a time.

Mobile-First Indexing: Is Your Website Ready?

Mobile-First Indexing: Is Your Website Ready?

In 2019, Google made a seismic shift that changed the SEO landscape forever: mobile-first indexing became the default for all new websites. By 2021, Google had moved all websites to mobile-first indexing. Yet many website owners still don’t fully understand what this means or whether their site is truly ready.

Website Carbon Footprint: Why Green Web Design Matters in 2025

Website Carbon Footprint: Why Green Web Design Matters in 2025

Picture this: you’re browsing your favorite website, scrolling through photos, watching a quick video, maybe ordering something online. It feels effortless, almost magical. But here’s something that might surprise you – that simple website visit just contributed to global carbon emissions. Don’t worry, we’re not here to make you feel guilty about your online habits! Instead, let’s explore how we can make the web a greener place while actually improving the experience for everyone.

Why Your Website Needs a Great 404 Page

Why Your Website Needs a Great 404 Page

Picture this: someone clicks on a link to your website, excited to see what you have to offer. But instead of landing on your amazing content, they’re greeted with a cold, robotic message that basically says "Oops, we messed up." Not exactly the warm welcome you were hoping for, right?